“If you don’t have a ticket, you don’t have a chance”. This local proverb speaks of a great truth when applied to having a professional website. In essence, not having an effective online presence diminishes your longevity and eventually takes you out of the business game.
To be relevant in the 21st century, your business needs to have a professional website. By not doing so, you run the risk of losing customers. Gone are the days when people look for information in a phone directory or encyclopedia. People nowadays want information fast and in a way that is instantly accessible via mobile phones, tablets or computers.
Google searches have reached an average of billions per day. Online businesses are growing annually. Most people spend at least an hour or more daily online. Therefore, is it not wise that your business should capitalize from such online exposure?
Here are the five main reasons to have a professional website:
Your business appears established
Simply put, you will lose some of the trust of your customers if they cannot find your business online. Customers have come to expect all established businesses to have an online presence. By not having a website, the customer’s attitude, rating and perception of quality towards your brand may be negative.
Providing factual information about your brand on your website establishes you as a credible authority. Moreover, the information you disseminate is within your control, thus giving you an advantage. You can be as creative or distinctive as you want in the way you communicate with your customers. By having a professional website, you achieve credibility by gaining the trust and maintaining the confidence of your customers.
24/7 visibility of products or services
Customers must be able to easily find your product or service offerings online. Your business should not be a well-kept secret requiring a phone call. By not being readily found online, you lose those customers who may be searching for your products or services.
A professional website gives 27/7 visibility to your products or services. Your website will be available online even after the physical office has closed. To increase your visibility amidst hundreds of other similar businesses found online, Search Engine Optimization (SEO) techniques can be employed. These techniques include attention grabbing keywords, headlines and videos. When adopted, these techniques will rank your business highly in the main search engines such as Google or Yahoo.
A less expensive form of advertising
Many companies advertise to increase awareness, interest, desire and to create a positive image of their brand. These companies regularly increase their budget allocations and invest heavily in advertising. However, it is a common misconception that your business requires huge capital in order to advertise.
By having a professional website, you can greatly reduce advertising costs and achieve the same positive outcomes. The initial outlay for website design, domain name and hosting can be affordable. There should be no fear of it costing an arm and a leg. You can start with a simple, but effective five-page brochure website. This website can advertise your products or services, company and contact information. Whenever your business grows, you can upgrade your website to include additional functionality.
A global audience of prospective customers
Although your website should seek to generate traffic, we want the good kind of traffic. The thousands of visitors to your site must change their general interest to serious inquiries into your products or services. That is to say, those casual visitors must become prospective customers or leads.
To effectively showcase your business, lead generation tactics can be incorporated into your professional website. These tactics make people become genuinely interested in your company’s offerings. You can do so by creating rich content such as events, blogs and job applications. The goal of lead generation is information – encouraging leads to volunteer their information and motivating them to be willing to be contacted with more information. By adopting lead generation strategies on your website, you can capitalize on the global market of prospective customers.
Customers complete the desired actions
Even though your business gets a lead, that prospective customer should ultimately convert into an actual paying customer. In other words, customers must perform the desired action such as purchasing a product or signing up for a course.
By having a professional website, you can adopt strategies that help convert a lead into a customer. Such strategies include an attractive landing page, well placed call-to-action buttons, live chat and attractive offers. Likewise, compelling content such as ads, videos and blogs help entice online customers. To help analyze the traffic and increase conversions, there are additional tools that can be used. For instance, Google Analytics, HotJar Heatmaps and Screen Recordings. The end result of all these strategies would be greater traffic, leads, conversions and profits for your business.
The above five points highlighted the immense benefits of having a professional website. Seek to have your website design done today. Your success depends on it!